Our focus

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The sending of huge volumes of spam on a world-wide scale has made the email broadcasting business a complex one. As a consequence, the ISPs are designing increasingly stringent filtering and blocking procedures. Although it is easier than ever before to send vast quantities of emails, it is also becoming increasingly difficult to ensure they are received in the recipients' inboxes.

With 8 years' experience and many tens of billions of emails sent since it’s launch, MailPerformance puts its excellent reputation and technical quality at your disposal to ensure you one of the best delivery rates in Europe.

A team dedicated to deliverability

MailPerformance has a team of experts to advise on maximising the deliverability of your email marketing campaigns.

• To explain the challenges and outline the solutions available to ensure optimal deliverability
• To share best practices and keep you up to date with the latest industry news
• To review your current programme and outline improvement strategies
• To support you in the implemention of our recommendations
• To provide analysis of results

Our technical responsibilities

• Implementing feedback loops with the ISPs
• Maintaining relationships with anti-spam software providers
• Registration with ISP and anti-spam white lists
• Compliance with authentication programmes (Sender-ID, Domain Key, etc.)
• Correct configuration of systems in accordance with the latest regulations
• Automatic processing of complaints, non-deliveries and unsubscribe requests
• Best practice for email deliverability as a member of the DMA (DMA’s Email Marketing Council) and the MAAWG (Messaging Anti-Abuse Working Group)

Official partner of Return Path Certification

Return Path Certification is the ultimate deliverability programme.

This programme, also known as the white list, is based on authentication protocols together with the maintenance of a good reputation of the IP addresses from which the emails are sent. Once certification has been obtained, when an email is sent, the ISP or receiving domain checks if the IP is listed in the Return Path white list. If so, the email is delivered to the recipient's inbox and no longer risks being classified as spam.

MailPerformance provides you with the expertise and supervision necessary to bring your database and email marketing strategy in line with Return Path certification. Our deliverability team will support you throughout the application process and beyond.

In addition to advanced deliverability technology provision, MailPerformance offers a comprehensive range of audit services to significantly improve your email marketing delivery rates.