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Home > Knowledge Centre > Best Practices > Customer Contact Frequency
Best practices
Customer Contact Frequency

Control the frequency and timing of your broadcasts

Why?

  • To improve your open and click rates and therefore the responsiveness of your recipients when you send weekly or daily messages.

How?

  • For B2B, avoid scheduling your broadcasts for Mondays or Fridays (due to people taking long weekends, or simply winding down for the weekend on Friday afternoon.).
  • Keep to a regular mailing schedule, thus creating a sense of expectation in your recipients.
  • Adapt marketing pressure according to the responsiveness of your recipients.

Click here to find out more about MailPerformance Customer Contact Frequency functionality

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