Control the frequency and timing of your broadcasts

Why?

• To improve your open and click rates and therefore the responsiveness of your recipients when you send weekly or daily messages.

How?

• For B2B, avoid scheduling your broadcasts for Mondays or Fridays (due to people taking long weekends, or simply winding down for the weekend on Friday afternoon.).
• Keep to a regular mailing schedule, thus creating a sense of expectation in your recipients.
• Adapt marketing pressure according to the responsiveness of your recipients.
  

Click here to find out more about MailPerformance Customer Contact Frequency functionality

If you would like more information, please contact us