Is your list opted in?

Are you only sending to people that have actively requested your messages?

Have you segmented your data?

Using behavioural and /or demographic information to target your receipients will improve your campaign's success. E.g create segments based on email history: Openers+Clickers Vs Openers Vs Non Responders. Then approach each segment with a different strategy.

Your list attributes

Are you using personalistion in the content? Have you considered how it will appear if personalisation field is empty in your data e.g. Dear BLANK.

Dynamic Content

Use the behavioural or demographic data that you collect to drive conditional content. Your receipients will then each receive emails that are tailored to their specific profile.

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