Simplify the HTML structure of your emailing campaigns

Why?

• To improve your deliverability rates
• To avoid anti-spam filters
• To improve rendering across more email clients
• The more of your customers that receive and can read your message the better your conversion rate
  

How?

Do’s

• Code emails as valid HTML 4.01, not XHTML
• Include safelisting advice, usually at the top of your email
• Build emails using ‘tables’
• Use inline style attributes or HTML tags like <font> to format your design
• Design with multiple scenarios in mind, e.g. images off, preview pane view, etc.
  

Don’ts

• Avoid using Cascading Style Sheets as these will not work across all browsers
• Do not use Javascript or any other scripting code
• Do not insert HTML Comments e.g. <!-- Comment -- >
• Do not send out single image emails.
• Needless to say avoid words and styles that have a Spammy connection

>> MailPerformance Email Consulting Services

If you would like more information, please contact us