What is a good subject line?

The only way to find out is to test. Different sectors, offers, targetting will require their own kind of subject line. If you are continuallly testing what is best for you and your audience then you will always be heading in the right direction.

However, there are some aspects of a good subject line that should always be present:

Make sure it is clear, actionable, and relevant.

How can you find what works best for your audience?

Use the Split Testing function available in MailPerformance to sample your data and test different subject lines.

• Short Vs Long
• Informative Vs Quirky
• Personalised Vs Generic

Just remember

• Keep your subject lines clear and informative
• Use behavioural and profile data to personalise subject lines
• Inject a sense of action - Use a verb
• Keep on Testing…

Click here to find out more about MailPerformance A/B Split Testing functionality

If you would like more information, please contact us