30.10.2008
Voice Email makes email more playful and accessible

Mailperformance customers can add value and improve accessibility of their messages by offering an auditory dimension to their emails.

Email has become the indispensable retention and acquisition tool for multichannel marketing strategies. MailPerformance customers expect an innovative approach to marketing in order to maximise the impact and return of investment of their email. MailPerformance version 7: Zephyr, with the introduction of Voice Email, gives them the tools to implement more advanced emarketing strategies.

Reinforce your messages with Sound

This new feature allows you to express a more personal message to your users, by allowing the content of the message to be ‘read aloud’. A personalised message received in this manner will be remembered more easily and therefore the user will be more responsive to the content. Email Voice has many applications, both educational and fun. Email Voice can make the contents of games and elearning activities more interactive.

Improved Accessibility

MailPerformance is committed to making marketing tools more accessible. By developing an alternative to the visual media there are many new audiences that can be addressed: the visually impaired (which represent 15% of Internet Users – source: handicapzero.com), users with slow internet connection speeds, children, the elderly, etc. This marketing tool will provide, to already interested businesses and communities, a strategy and functionality that will account for the diversity of their customers by increasing the quality of service offered and level of satisfaction experienced.

Simple to implement

The recipient can easily access the content of the message. By simply clicking the <> button the recipient will hear a streaming voice. The intonation of the vocal stream will be guided by the grammar and punctuation of the message, immediately presenting a personalised vocal reading of the email’s content.

"Email remains the most accessible and cost effective channel, with immediately measurable benefits. For emarketers this is the opportunity to quickly and economically test new approaches, e.g. mixing several media channels, for an even more granular customisation of their messages and deeper validation of their database" says Sandra Jézo, Marketing Manager, MailPerformance. "Our goal is to enrich, through Email Voice, the range of opportunities for emarketers."